Last week I posted about the little secret I’ve been keeping for the past 2 years – being a ratings family for Nielsen. This is from installation day…
July 17, 2015
Mike (expected) and Courtney (new?) were very prompt. The appointment was set up for 10 am and that’s when they got here. No insignia on the car, no official uniform, just computers, equipment and lots of zip ties.
Both of the installation folks were very personable and couldn’t have been nicer. They worked diligently at getting everything connected and running properly. Sounds easy, but they’re monitoring everything connected to the TV. They were crazy detailed about it all. There’s an entire basket full of equipment tucked neatly behind my TV stand that’s connected to all the ins and outs of my smart TV. I’m still not convinced my TV is all that smart, but that’s what they call it. The level of detail they went to lends (at least to me) the genuine sense that this is a thorough and well thought out scientific basis for all their numbers. They sat with my remote and clicked one by one through every single channel I have listed to be certain the signal was connected. EVERY CHANNEL. All the way to channel 1648 or wherever we topped out at, testing the signals all the way.
There were smart and engaged representatives that weren’t allowed to tell me anything about their viewing habits at all. Seriously – nothing. I was trying to describe something to them druring the course of the conversation and said, “have you seen the new Avenger’s movie?” because I figured it would be an accessible place to start from. Mike’s response was, “Sorry, can’t talk to you about that. I can’t tell you if I’ve seen it or not.”
I was shocked. He went on to explain that they aren’t allowed to tell me anything at all about what teams they like or what they’ve watched for fear of influencing what I would watch. It’s a bit silly, I’ve already seen the movie and it’s not in the theater anymore. What difference could it possibly make at this point? But Ant Man is just coming out…
I was really into hearing about what they could talk about. Neilsen is a big company and they’re everywhere. They also monitor more than just TV channels. I believe they’ve scooped up arbitron for radio. They’ve got folks that monitor how you use your credit card. They’ve got folks that monitor what groceries you buy. They’ve even got a group (and I don’t know where or how big this group is) that monitors and verifies what you throw away vs. what you recycle.
I had a little trouble with that last bit. I wasn’t even certain I would be a good demographic – I don’t particularly care for or about TV and don’t watch the regular networks. Mike said, “all information is important to someone…” and proceeded to tell me he’d seen people that didn’t turn their TV on for a month at a time, but somebody wanted to know, when they *do* turn it on, why? What do they want to see?
The process of getting all the information hooked up and connected and tested and running right took significantly longer than I suspected it would. We were all in the living room for about 3 ½ hours. Right through lunch and on until they were certain I had a handle on it all – not that it’s hard. I’ve now got an extra remote that I have to hit my number and “OK” when I turn the TV on. As long as I don’t forget, I’m good.
So – what to watch first?