Adjusting to “The Secret”

Continuing my series of entries from my time as a ratings family. Adjusting to changes isn’t always the easiest…

September 5, 2015

This is becoming a pain in the ass. I hate the fact this company has set the sensor to need you to “check in” every 43 minutes. I’m certain that time has something to do with how long tv shows on networks are or something like that, but it absolutely doesn’t fit how I “watch” things. Let me restate – It’s a pain in the ass.

Example – I have a “smart” TV (the quotes are because I don’t believe it to be particularly smart – it’s simply connected to the net so I can listen to music or watch YouTube on it). I like to put a music provider service up, pick one of my channels and allow the music to be my background while I do stuff around the house. Never gave it much thought. NOW, every 40 minutes or so all the little blinky lights on the Nielsen box go berserk if I’m not paying attention to them. As part of the deal I’m supposed to hit the remote and “check in”. Yes, I know it’s stupidly simple. All I have to do is hit a button. That’s really the point though – before Niellsen it didn’t require any more thought once I turned it on. I would have it on or I wouldn’t. They have by their nature effected their own data. There have been times I have just turned things off when I might have kept them on before because I was tired of having the little blinking lights going off when I was in the middle of doing something else – or worse yet, at the climactic point of the movie I’m watching in the dark.

I’m not sure if there’s a way to change this. I’m certain they’ve got a stack of folks that routinely put a lot of thought into stuff like this and they’ve not come up with a better answer yet, so I doubt I’ll come up with anything either.

As I look over the mail that came in today something else has occurred to me. I can’t just trash the junk mail.

Yes, junk mail still happens but now I can’t toss it without looking at it first. Why? Because Nielsen is so worried about people influencing me and my watching choices that all of their correspondence arrives in unmarked envelopes. No logo, no name on the return address, nothing to give away our “big secret”.

OK, I get it. I know a number of people connected (loosely and distantly for sure) to the media that wouldn’t mind swaying numbers. So now I have to open all the junk mail – just in case.

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