I’ve had a secret, but I can tell you now. I think they want me to wait a little longer, but I also think it very unlikely that anyone will actually check up on me. For the past 2 years our house has been a Nielsen ratings family. We’ve had a bunch of stuff hooked up to our TV and our computer to report in on what we’ve watched and how we’ve connected to sponsors. It’s been a long, secret journey but it’s over now. Since it was such a secret I wrote stuff down as we went. Now that we’re done I’m going back and giving up the details!
July 2, 2015
I’d heard of TV ratings for years. Everyone touts that they have the “number one show” or the “number one comedy” for shows that aren’t actually the most watched but come in higher in the ratings than other shows like it. I know about demographics and I understand that I’m really not anybody’s target demo anymore. I just never really knew exactly how it was all figured out.
It was a really big surprise when somebody that works for Nielsen (the TV ratings folks) actually knocked on my door and asked, “Do you want to be a Nielsen family?”. Uh, sure? I guess?
In my head I immediately thought, “OH! I can help out all those shows that don’t get the love they deserve.”
Then I started to think about it a little more. How much do I really watch TV? Truth be told I’ve written a number of times about the paucity of programming despite more channels than ever and the shallow level of thought involved in attempting to grasp for my dollars. I’d actually shut off our cable for about 3 years – and after an initial detox period I didn’t really miss it. Even now that I do have TV again I don’t watch any network shows. Everything I want to see is online, on demand or part of a smaller channel. TV is a time sink and I use it to help clear my head so I can get some sleep most nights. I can’t think of the last regular TV show I watched all the way through, start to finish. I wasn’t lying when I told the rep that I probably wasn’t the demographic he was looking for.
Undaunted, Dave (the rep) told me that was fine. They’re interested in measuring what we actually watch and if our eyeballs looking at a show lead us directly to a website. They’ve started this new tracking bit – they put a small tracking program on your computer that counts if a website that was mentioned in a program is accessed on your computer. We’re going to represent about 25,000 average households for their estimation purposes. Our “vote” counts quite a lot.
There were lots of survey questions to determine where we “fit” compared to other people that are on the program. There wasn’t any actual paperwork for me to sign – so that was a little surprising. Dave the rep did all the work. The cool bonus to him doing all the work? Nielsen likes to thank folks for being part of their ranking system so they give you gifts – like $50 the day they install the tracker thing on your TV. Then a couple weeks later they send you another $50. So we’ll start with $100 and hit a little button when we turn the TV on to start tracking. That’s not a bad deal in my mind.
So, all this cool stuff – all the neat things to talk about and all the thoughts rolling around in my head my next thought was, “This will be so cool. I can’t wait to get together with everyone at Watch The Skies and let them know what’s going on”.
Not so much. Dave the rep told me this is actually a secret. I’m not actually supposed to tell anyone because they’re afraid that other folks will attempt to sway what I watch and when I watch it. He told me to watch the mail carefully because they don’t even mark their envelopes – the mailman isn’t even supposed to know.
Well, crap. Now what? I’ve got all this cool stuff and I can’t tell anyone about it. For a writer and sometime blogger that hurt. It’s interesting, it’s important to some degree and it’s uncommon enough that people will be interested in knowing what’s going on… and I suppose that’s exactly their point. I know (directly or indirectly) independant film makers, script-writers, authors that are looking to sell the rights to their work, entertainment bloggers, book bloggers and any or all of them might be interested in swaying 25K votes on what shows go or what shows get better ratings.
This is just the initiation. It will be about 2 weeks until the installation representative comes to the house and connects up the little box to start counting what we watch.
So it’s a secret. I can’t tell you until it’s all done and over with (and that can be as much as two years if we keep up with it). What to do about it?
Keep a secret journal of course! I’ll keep making notes and tracking how the whole thing goes. Hopefully this will be as interesting when this is all done as it sounds like it could be now.