I know there’s at least one person out there actually reading these posts and the stuff I’ve been pushing out here about my time as part of a ratings family has been uneven in its release. Honestly, it was uneven when I was writing it and more so when I was actually clicking the box. I think I’ve only got 2 left after this one. From football / election season, it’s interesting to look back.
November 11, 2016
I ran for cover since the last time I wrote something for this. It was election season. It was such an acidic, nasty and overpowering beast of a race that I just couldn’t watch. If I was watching something, it was an on demand show where I could hide from the commercials. I attempted to watch some football, but the commercials that bombarded me approximately every 3rd play were horrific. I turned away.
Along those lines there have been any number of news articles lately about how the ratings are way, way down for the NFL this year. The NFL regularly draws big numbers, but not so much this year. Guess what? Part of that is me. Most people say that, but this time it’s actually kind of true. I’ve tuned out. I couldn’t stand the political stuff grating on my last nerve after long days. The games themselves have become slow, angry affairs where grown men argue like children in the playground. Multi-millionaire players dance and flash finger symbols and whatever else after every play. EVERY PLAY. How about be a professional and just play the next play. Don’t dance. Don’t gesticulate or gyrate. Nobody gives a flaming bag of dog shit that you made your 53rd tackle of the season. Do you job and shut up. Nobody working double shifts wants to hear how a 6 year 48 million dollar contract wasn’t enough and you had to do right by your family. Shut UP.
The NFL also suffers from the old contracts it’s got with television stations. I say this because it was another reason I turned the games off. I was watching a team that I like and don’t get to see very often. They were winning. Rather than letting the game play out somebody decided to go to a game that was tied and likely to head to overtime. More competitive, more exciting. I was angry that I wouldn’t get to see my favorite team, but a more exciting game would be good. Fine. The teams were in the same conference and one of them was likely to end up in the playoffs against my favs so worth a look.
THEN THEY STOPPED PLAYING THAT BROADCAST JUST BEFORE THE POTENTIAL FINAL SCORE BECAUSE THEY HAD TO SHOW THE LOCAL TEAM THAT CAN’T WIN A DAMN THING AND COULDN’T BEAT A SOLID HIGH SCHOOL TEAM.
Needless to say, I was somewhat upset. I simply shut it off and walked away. My voice actually counted this time though. At least a little.
Along those lines, this is supposed to be a secret. Secret so that our family is not unduly influenced in any way about what we watch or how we interact with sponsors. Well, if everything about this is supposed to be a secret – why would Nielsen plaster their name all over the remote controls they left here? Like it’s a brand somebody would shop for. I ask this because it’s difficult enough trying to get the data put into the little box on the TV when we have guests without arousing suspicion about what we’re doing. I have some very clever friends. Nobody has to be clever when they are over for an evening, pick up the remote and say, “Huh, Nielsen. So you’re doing the TV ratings thing, right?”
So much for secret.
I’m supposed to let the company know when somebody knows, but I have become suspect of this whole ratings thing. It has become something that is so routine now as to be defaulted to where it was when we turned the TV on, no matter who is here or what’s going on. My ID has become the one that gets left on when my wife walks away and doesn’t want to change the music channel we listen to. I’ll have taken the kiddo out to the dojo and will come back 2 hours later – but my ID is still the only one logged in. I hit the button and it’s all logged, even though I wasn’t actually here. Suspect at best. Flat out skeptical most of the time.
We’re coming up on the end of our promotional (free) time for the TV channels that we have. It’s actually the only reason we have TV beyond what we can stream from the internet or Netflix. It will be interesting to see what happens once that changes.