It’s been much longer and more drawn out than I anticipated posting all the things I wrote about being a Neilsen Family. I think this final post is a fair comparison to the entire experience. If you’ve been reading along you might think, “Huh, I kind of forgot all that stuff…” and by the end that’s kind of where I was with plugging the number into the remote every time I watched TV. It sort of became this afterthought rather than some kind of actual, accurate tracking thing in my mind. We’re close to a year since all the equipment went away and I can say that while intellectually I might miss the influence, I most certainly don’t miss tracking stuff and having extra buttons laying about.
Another interesting note? The amount of television watched has fallen back off a cliff. People will say, “have you watched…” and generally speaking the answer is no. There just isn’t enough there for me. Sure, there are quality shows out there and things I want to watch, I just don’t feel the need to rush out there to see any of them. I never did get to that ‘one more’ entry I thought I would get (unless you count this one). Here’s the final entry in the ‘secret’ series:
June 27, 2017
Habits are hard to break. Going cold turkey is certainly a way to break a habit. I was told last night by my wife that the folks from Neilsen called. They will be stopping by the house today and unhooking all the monitoring stuff from our home.
That’s it, we’re done. Cold turkey indeed.
It’s actually difficult to believe that it has been 2 years already. In that same breath I also find myself thinking it’s a good thing to stop now. We’ve gotten into a routine with the monitoring equipment and there are a lot of days when I actively question the accuracy of what we’re showing. How many times have we not had the right folks listed compared to who’s actually sitting in the room watching (or listening) to what we’re playing? Hard to say.
How many times have I come home to find that the music I had been playing when I left (and allowed to continue to play for those staying at the house) was done and everything had just been sitting there waiting for me to come back and “check in” for the purposes of ratings?
How accurate are those ratings when we switch to a streaming service and avoid the regular TV channels? We are well into the worst part of the year for television in my opinion – it’s terrible. More terrible than I normally find it. We have the system on, but most often are playing music via a streaming service. Does that count?
What I would love to know is what our profile has looked like over these 2 years. I have no doubt that we’ll never be able to see or know any of that, but I think it would be fascinating. What did we say we were doing / watching vs. what we were actually watching in terms of hours on the system? Information that is up for sale…
And that’s the reason for the big secret all this time. What we’ve sold to Nielsen is something they’ve packaged and sold to somebody else. We’ve had our time, we’ve tried to show what our preferences would be and in the end we’re just part of the larger numbers that broadcasters are aiming for.
I hope the few shows I really like survive. I don’t believe for a minute that the shows we don’t care for will suffer for us not watching them. I would hope that, but we are still clearly not the target demographic for a lot of stuff.
I suspect there will be one more blog entry after this. The post departure impressions and how things have changed after all the monitoring equipment left the house. How the kiddo will deal with the change (or if she’ll notice). Hopefully all this will prove to be interesting reading (if only there were a way to track that…).