Interesting Lesson

Continuing with my series of posts about being a ratings family. I suspect I was over-thinking things, but I have a tendency to do that very thing. I can honestly say the further I get from pushing the button the more happy I am that I don’t have to deal with it anymore.

September 21, 2015

Yes, hitting the little button every 42 minutes is still a pain in the butt. The bigger question is how accurate it all really is. What is their margin of error on any of this stuff? I only ask that because when I got home after 6 hours away I noticed that my wife had simply kept hitting the “OK” button without changing who was actually listed as “watching” or whatever they categorize it as.

Interestingly enough it was still my programmed music channel running through the on-line connection. Different listener, same content… does it make a difference? That’s what our house was doing, so that counts? I suspect they wanted more finite data than that.

While I’m thinking about finite data, part of the deal is programming in whenever a guest is watching with you. I’m not sure how your friends are, but if they’re like mine they pay attention – particularly to new technology. How exactly do you explain your “secret” when it’s movie night?

The first time folks were over I actually turned everything connected to the TV off. Just didn’t use it rather than explain the whole thing. You know what? Didn’t have any kind of negative impact on the evening at all. We played a game, chatted, had some food and generally had a great time that didn’t involve media. Perhaps there’s a lesson here.

Adjusting to “The Secret”

Continuing my series of entries from my time as a ratings family. Adjusting to changes isn’t always the easiest…

September 5, 2015

This is becoming a pain in the ass. I hate the fact this company has set the sensor to need you to “check in” every 43 minutes. I’m certain that time has something to do with how long tv shows on networks are or something like that, but it absolutely doesn’t fit how I “watch” things. Let me restate – It’s a pain in the ass.

Example – I have a “smart” TV (the quotes are because I don’t believe it to be particularly smart – it’s simply connected to the net so I can listen to music or watch YouTube on it). I like to put a music provider service up, pick one of my channels and allow the music to be my background while I do stuff around the house. Never gave it much thought. NOW, every 40 minutes or so all the little blinky lights on the Nielsen box go berserk if I’m not paying attention to them. As part of the deal I’m supposed to hit the remote and “check in”. Yes, I know it’s stupidly simple. All I have to do is hit a button. That’s really the point though – before Niellsen it didn’t require any more thought once I turned it on. I would have it on or I wouldn’t. They have by their nature effected their own data. There have been times I have just turned things off when I might have kept them on before because I was tired of having the little blinking lights going off when I was in the middle of doing something else – or worse yet, at the climactic point of the movie I’m watching in the dark.

I’m not sure if there’s a way to change this. I’m certain they’ve got a stack of folks that routinely put a lot of thought into stuff like this and they’ve not come up with a better answer yet, so I doubt I’ll come up with anything either.

As I look over the mail that came in today something else has occurred to me. I can’t just trash the junk mail.

Yes, junk mail still happens but now I can’t toss it without looking at it first. Why? Because Nielsen is so worried about people influencing me and my watching choices that all of their correspondence arrives in unmarked envelopes. No logo, no name on the return address, nothing to give away our “big secret”.

OK, I get it. I know a number of people connected (loosely and distantly for sure) to the media that wouldn’t mind swaying numbers. So now I have to open all the junk mail – just in case.

Overthinking It

Another post from my secret time as part of the ratings system. Much shorter this time:

July 19, 2015

There’s a testing thing… I’m trying to remember what it was. Something about the simple fact that you’re observing changes the outcome of the experiment. I’ll track that down here sometime.

That is precisely what has been crossing my mind every time I look at the TV now. I think about what I’m watching more than I ever did before. Will they note the fact that I turn the volume to “mute” every time a commercial comes on? Will they realize that 5 minute commercial break is the reason I turned that show off?

I actually turned the TV on, then off again, then on again debating this sort of stuff in my head. I’m clearly thinking things over far more than they want me to. The idea is they want me to just do what I did before without thinking about it. How can I do that? They’ve inserted a step that makes me think about what I’m doing.

We’ll see if that changes as I go forward.